Wyatt Targets is a family-owned American company that does one thing: honest shooting targets made from mill-certified 1/2″ AR500 steel, in the USA, backed on every plate.
Who we are
Wyatt Targets is a partnership between two cousins.
Caleb is an Air Force Academy graduate and active-duty fighter pilot. He flew the F-15C Eagle and now flies the F-35 Lightning II, where he trains the next generation of fighter pilots. He's a lifelong hunter and a firm Second Amendment supporter. His job runs on preflight checklists, and he brings that standard to every plate: it works every time, or it doesn't ship.
Lincoln is based in Las Vegas and brings years of business and entrepreneurial experience. The two of them built Wyatt Targets together as partners, from the designs and the steel to the quality checks and getting every order out the door.
Why the winged W
Look close at our logo. The W carries wings for a reason — this brand was built between sorties. Every design gets the same treatment a jet gets before it flies: inspect, verify, then send it. If a plate wouldn't pass a preflight walkaround, it doesn't leave the shop.
What we believe
Made in the USA isn't a sticker, it's the supply chain. American mill-certified AR500, finished in an American fab shop, sold by Americans who shoot what they sell.
Half-inch or nothing. The big-box 3/8″ stuff craters and wears out early. We sell 1/2″ only, so you buy your steel once. See why we chose 1/2″ AR500 →
Honesty sells steel. Our Surface Rust line exists because paint dies at the first shot anyway. It ships in the mill’s factory red-oxide primer instead of our paint: same steel, fewer dollars. Our guides tell you when you don't need what we sell.
No fake sales. You'll never see a made-up "was" price with a strikethrough, or a permanent "20% off" banner here. We set honest prices from day one, and they stay that way.
Safety is the checklist. Pilots don't skip the checklist, and shooters shouldn't either. Distances, ammo rules, target angles: the full list is here.
Let steel and freedom ring.
Wings level. See you at the range.